Digital Marketing Specialist

We’re looking for a performance-driven and creative Digital Marketing Specialist to join our fully remote team. In this role, you’ll own and optimize multi-channel campaigns that drive traffic, engagement, and revenue.

You’ll play a key role in scaling our digital presence—leveraging data, experimentation, and creativity to deliver measurable growth.

What You’ll Do

• Plan, launch, and optimize digital campaigns across paid and organic channels
• Manage paid media (Google Ads, Meta Ads, display, retargeting)
• Develop and execute SEO and SEM strategies
• Analyze campaign performance and optimize for ROI and conversion
• Build and optimize landing pages and marketing funnels
• Run A/B tests to improve engagement and conversion rates
• Collaborate with content, design, and product teams
• Track KPIs and report on performance with actionable insights
• Stay up to date with trends, tools, and emerging channels

What We’re Looking For

• 6+ years of experience with proven results in digital or performance marketing
• Strong understanding of SEO, SEM, PPC, email, and social media marketing
• Hands-on experience with tools like Google Analytics, Google Ads, and Meta Ads Manager
• Data-driven mindset with strong analytical and reporting skills
• Experience managing campaign budgets and optimizing ROI
• Strong communication and project management skills
• Ability to work independently in a remote environment

Nice to Have

• Experience in SaaS, tech, or e-commerce industries
• Familiarity with marketing automation tools (HubSpot, Marketo, etc.)
• Knowledge of conversion rate optimization (CRO) and funnel strategy
• Basic understanding of HTML/CSS
• Experience with CRM systems and lead lifecycle management
• Background in content marketing or copywriting