Senior Marketing Coordinator

What we are looking for:

Are you ready to take your expertise to the next level? At eFlexervices, we’re not just hiring a Senior Marketing Coordinator– we’re empowering your talent to deliver quality and performance. Join us in shaping the success and making an impact that truly matters.

We are recruiting on behalf of a U.S.-based lifestyle and fashion brand that designs handbags and accessories for professional women who are tired of choosing between style and function. Featured in Forbes, Refinery29, NPR, and Marie Claire, the brand is sold through Shopify, Amazon, Nordstrom, and Macy’s, and is a remote-first team growing fast across retail and DTC. This Senior Marketing Coordinator owns campaign execution, organization, and reporting across D2C, retail, PR, and influencer initiatives.

You’ll take ownership of two metrics that are central to where this business is headed:

• Organic review rate: move from 1.1% to 4.4% of units sold
• DTC conversion rate: move from 0.36% to 1.0%

Reviews build social proof across every channel. DTC conversion is the foundation before we invest in paid acquisition. This is a role for someone who wants to build systems, not just execute tasks.

What you’ll be doing:

First month: build the review generation system and email automation. From there:

• Review Generation
  • Design and build a review request system across DTC and Amazon
  • Ensure eligible orders receive review requests; track and iterate on results
• Email Marketing
  • Own Klaviyo — campaigns, automated flows, segmentation, A/B testing
  • Build lifecycle sequences (welcome, post-purchase, win-back, VIP)
  • Report on open rates, CTR, and revenue impact weekly
• Listings, SEO & Conversion
  • Optimize product listings and copy across Shopify, Amazon, and Nordstrom
  • Improve keyword ranking and organic visibility on Amazon and Nordstrom
  • Drive organic traffic to Shopify through Google SEO
  • Identify and fix conversion barriers on the DTC storefront
• Marketing Operations
  • Manage the master marketing calendar across DTC, retail, and email
  • Coordinate campaign assets, approvals, and on-time execution
  • Pull weekly performance reports; partner with Finance/Ops on launches

Qualifications and Requirements:

• 5–8 years of experience in marketing, e-commerce, or digital campaigns — with progressive ownership of metrics and systems
• Hands-on Shopify and Klaviyo experience (or similar email platform)
• Strong copywriter — email, product descriptions, review messaging, brand voice
• Search optimization — Google SEO, Amazon keywords, marketplace visibility
• Analytical — reads data, draws conclusions, acts on them
• Multi-channel — familiar with 2+ of Shopify, Amazon, or retail e-commerce
• Excellent English writing; experience working remotely
• Must have prior graveyard-shift experience overlapping with U.S. CST
• Experience in lifestyle, retail, or fashion brands preferred.