Philippines Experience
Digital Marketing Specialist
- Oversaw end-to-end SEO/SEM campaigns-- conceptualization, creation,
and monitoring
- Headed day-to-day social media management-- conceptualization,
copywriting, scheduling, and monitoring
- Assisted and eventually oversaw email marketing, nurturing campaigns, and
marketing automation of HUBBED
- Achieved increased organic search visits by 301% vs 2022 (2023)
- Conceptualized monthly blogs that attained google page 1 search
appearance (2023)
- Introduced and led paid lead generation campaigns (2023)
Tools:
Google Analytics, Google Search Console, Google Tag Manager, Google
Trends, Wordpress, AHrefs, Bing Webmaster, Zoho Automation, Click
Up, Buffer
Assistant Manager - Digital Campaigns & Strategy
- Created and managed end-to-end digital campaigns for BPI AIA’s Agile
Tribe.
- Developed email marketing, lead nurturing, and social media management
for BPI AIA’s digital direct-to-client platform.
- Vendor management.
Projects:
- Oversaw PamilyaProtect Launch Campaign - BPI AIA’s affordable life
insurance plan available on FB Messenger which led to above
company average digital conversion rate
Tools used:
Netcore - email marketing
EyeQuant - neuromarketing AI
Awards:
Marketing Impact Award 2022 - Pamilya Protect Launch and Marketing
Senior Digital Marketing Specialist
- Oversaw analytics and created content for social media accounts and
website.
- Develops digital marketing plans and creates content for campaigns for
creative agency execution.
- Collaborates with Customer Service to address inquiries and complaints.
- Coordinates with web developers and stakeholders for site updates.
- Supports Recruitment teams in marketing efforts.
- Presents digital marketing initiatives to the CEO.
Major projects:
Launched Hero video for 2021
Launched a major Endorser campaign for 2021
Recruitment lead generation campaign with a digital publisher (2021)
Achievements:
Best Brand Experience (Asian Experience awards 2021) - for
Allianz’s endorser campaign and hero campaign.
Copywriter & SEO/SEM Specialist
Oversees all search campaigns across agency brands.
- Collaborates on SEO and SEM strategy with Senior Media and Analytics
Manager.
- Conducts keyword research and crafts search ad copy.
- Supports Social Media Specialists in paid campaigns, reporting, influencer
marketing, and social listening
- Conceptualized and crafted copy for leading brands including Oishi,
Spotify, Singapore Tourism Board, Krem-Top, and Alaska Milk Corp.
Experience
Digital Marketing Specialist
- Oversaw end-to-end SEO/SEM campaigns-- conceptualization, creation,
and monitoring
- Headed day-to-day social media management-- conceptualization,
copywriting, scheduling, and monitoring
- Assisted and eventually oversaw email marketing, nurturing campaigns, and
marketing automation of HUBBED
- Achieved increased organic search visits by 301% vs 2022 (2023)
- Conceptualized monthly blogs that attained google page 1 search
appearance (2023)
- Introduced and led paid lead generation campaigns (2023)
Tools:
Google Analytics, Google Search Console, Google Tag Manager, Google
Trends, Wordpress, AHrefs, Bing Webmaster, Zoho Automation, Click
Up, Buffer
Assistant Manager - Digital Campaigns & Strategy
- Created and managed end-to-end digital campaigns for BPI AIA’s Agile
Tribe.
- Developed email marketing, lead nurturing, and social media management
for BPI AIA’s digital direct-to-client platform.
- Vendor management.
Projects:
- Oversaw PamilyaProtect Launch Campaign - BPI AIA’s affordable life
insurance plan available on FB Messenger which led to above
company average digital conversion rate
Tools used:
Netcore - email marketing
EyeQuant - neuromarketing AI
Awards:
Marketing Impact Award 2022 - Pamilya Protect Launch and Marketing
Senior Digital Marketing Specialist
- Oversaw analytics and created content for social media accounts and
website.
- Develops digital marketing plans and creates content for campaigns for
creative agency execution.
- Collaborates with Customer Service to address inquiries and complaints.
- Coordinates with web developers and stakeholders for site updates.
- Supports Recruitment teams in marketing efforts.
- Presents digital marketing initiatives to the CEO.
Major projects:
Launched Hero video for 2021
Launched a major Endorser campaign for 2021
Recruitment lead generation campaign with a digital publisher (2021)
Achievements:
Best Brand Experience (Asian Experience awards 2021) - for
Allianz’s endorser campaign and hero campaign.
Copywriter & SEO/SEM Specialist
Oversees all search campaigns across agency brands.
- Collaborates on SEO and SEM strategy with Senior Media and Analytics
Manager.
- Conducts keyword research and crafts search ad copy.
- Supports Social Media Specialists in paid campaigns, reporting, influencer
marketing, and social listening
- Conceptualized and crafted copy for leading brands including Oishi,
Spotify, Singapore Tourism Board, Krem-Top, and Alaska Milk Corp.
